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Sep

30

Windows Marketplace Update - Countdown to Launch

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With less than a week until the launch of Windows phones and Windows Marketplace for Mobile, I wanted to take a minute to thank the global developer and ISV community for rallying around Marketplace and offer a quick update on what we’ve been up to.

First and foremost, the response to Windows Marketplace has been impressive in terms of the number of creative developers we’re working with and the depth of engineering- and process-oriented feedback we’ve received and incorporated. Our commitment to transparency has generated a surprising level of collaboration that impacts Marketplace development on a daily basis. I know that getting in on the ground floor of an ambitious effort like Marketplace isn’t easy. I sincerely appreciate your patience, feedback and desire to help us create a world class experience for both developers and end users.

In fact to show that we’re listening and responding, let me run through a few of the top issues you’ve raised or experienced around registration and certification, and what we’re doing about it.

Known issues that we’re addressing because they slow the application submission process:

1. Marketplace catalog icons: We need to ensure that icons meet the correct dimensions upon upload. We didn’t make this as clear as we could have on the submission portal. This was recently corrected.

2. Screen shots: Screen shots also need to meet the correct dimensions and aspect ratio. New guidance on screen shots is available on the Windows Marketplace for Mobile technical forum and we will update Marketplace before launch to ensure that only the correct screen shot dimensions are submitted.

3. Expanding to multiple markets: ISVs have experienced problems when submitting their app to additional markets through the developer portal. We are addressing this in a Marketplace update prior to launch.

4. Finding the answers: We’re working to make it easier for you to find what you need to know. We’ve updated the Marketplace FAQ, remained active in the forums and produced videos to help guide you through the app submission process.

Application Submission Walkthrough

 

We’re also frequently asked what developers and ISVs can do on their end to help speed the process, here are a few tips:

1. Review documentation: Be sure to read through the Application Submission Criteria, Policy Guidelines, Prohibited Applications List and Market Validation Guide prior to application submission. It sounds obvious, but it really is best to spend the time on the front end of the process.

2. Alert your team: Proactively contact the Corporate Approver you designated during Windows Marketplace registration. The Corporate Approver will receive several emails from GeoTrust, who is partnering with Microsoft to provide identity validation services. This will accelerate the identity validation process and reduce the time required before you can submit applications to the Windows Marketplace.

3. Have your ID ready: Individuals may be required to send a copy of government issued photo identification to GeoTrust. Notarized documents for individuals are no longer required. (note that the preferred method for GeoTrust support is through live chat at http://www.geotrust.com/support/chat/order-processing.html )

4. Use App Verifier on Native Code: Remember that Application Verifier only applies to applications written in Native code.

5. Start with the emulator: We recommend testing your application in the Windows Mobile 6.5 emulator prior to submission to the Windows Marketplace. Even better, test the application on a Windows Mobile 6.5 device.

6. Keep reading this blog: Check back to review technical criteria and top tips to help your certification go more smoothly.

As we’ve been discussing since July, our plan is to deliver the full Marketplace experience in two phases. First, we’ll launch Windows Marketplace for Mobile with Windows phones on October 6th. We’ve also discussed following this launch with an update that will include support for Windows Mobile 6 and 6.1 by the end of the year. More specifically, we’re targeting November for phase two. In addition, this second phase will bring the PC based catalog and shopping experience, user generated app reviews, advanced key-based anti-piracy protection and other enhancements that expand your business opportunity and make it easier for a larger number of customers to find and buy your application.

As you can see we’re working hard to deliver on our two core commitments with Marketplace; to create a more open, transparent and rewarding processes for developers and ISVs, and to bring to market a fresh take on the mobile application store that delivers strong value and a great shopping experience for customers. We’re engaged with hundreds of ISVs on a daily basis who are eager to certify their apps and offer great insight into how we can further distinguish both our process and our user experience – keep it coming! And don’t forget that the apps in Marketplace at launch will have a head start in the Race to Market Challenge, and who doesn’t need a Microsoft Surface table?

Sep

30

The Windows 7 Logo Program

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First, let me introduce myself.  My name is Mark Relph and I am a Senior Director with the Windows Product Strategy Group and I lead a group known as the Windows Ecosystem Team. My team and I focus on a few specific areas – compatibility of applications & hardware, working with our partners and driving developer excitement for Windows 7 (and beyond). As we count down to the launch of Windows 7, I will be posting updates from all of these areas.

Partners, both hardware and software, are essential to Windows. They build the products that help you at work or entertain you at home. We call this our “ecosystem” of partners and they help to make your experience with Windows great. So, with the launch of Windows 7 right around the corner, I want to spend some time talking about the Windows 7 Logo Program that highlights the products from this ecosystem of great partners.

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The Compatible With Windows 7 Logo is designed to help customers make better purchase decisions by identifying products that have passed Microsoft designed tests for compatibility and reliability with Windows 7. Since we designed Windows 7 to be compatible with the products you use every day, many of these products will just work and thousands of partners are committing to meeting an even higher quality bar.

For Windows 7, we’ve made a number of changes to the Logo criteria and the process for granting Logo status. Our goal is to make the “Compatible with Windows 7 Logo” about the customer and ensuring them the best experience possible with Windows. A few of the changes we made include:

These changes have already been met with positive results from our partner community. For the last several months we have been running a program for partners called Ready.Set.7 designed to help them achieve the logo. There are already over 6000 products that have received the logo and many more are added every day. You can see some of the partners who have already passed the logo tests at readyset7.com.

Like I said, the Logo is really about our end-users. We have a simple goal to help Windows customers to easily find great products that work exceptionally well with Windows 7. Hardware and software products that receive Compatible with Windows 7 Logo offer many advantages for our customers:

If you are in the market for new hardware or software and you want to know it will work well with Windows 7, look for the Compatible with Windows 7 Logo.  If you are a software or hardware vendor, see how other partners are getting ready and learn more by visiting readyset7.com

You will hear more from me about the Windows Ecosystem in future posts and you can follow me on Twitter @mrelph.

Sep

29

Hyped about Windows Server 2008 R2, Exchange 2010 and Windows 7

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Too many companies today are struggling to make do with fewer technical resources and they are looking to maximize the efficiencies of their technologies in order to reduce costs and business risks. HP is working with Microsoft to address these challenges and give companies the competitive edge they need to differentiate themselves in the marketplace.

Working with Microsoft on the launch of Windows Server 2008 R2, Exchange 2010 and Windows 7 has been an exciting venture for the HP team. HP and Microsoft are continuously building on our expertise in providing customers with an unparalleled technology experience for business-ready technology environments.

Our collaboration with Microsoft on Windows 7 showcases the extensive capabilities and functionality of Windows 7 on HP’s portfolio of PC’s, notebook’s and workstations. The sooner companies adopt Windows 7, the sooner they can start reducing overall support costs- that is why HP is ready to design, plan, migrate, manage and deploy Windows 7. In addition to services, HP Virtual Desktop Infrastructure solutions are helping to control the cost, manage the complexity and improve security of desktop computing with Windows 7. We’ve also been working with Microsoft on unified communications and collaboration solutions so customers can integrate their choice of endpoint devices, including Windows 7 platforms, and connect people seamlessly regardless of technology used.

We’re excited to join forces with Microsoft in their mission to create the most efficient enterprise technologies across the board with Windows Server 2008 R2. HP’s collaboration on Windows Server 2008 R2 is helping customers build a secure, infrastructure that is scalable and adaptable to meet changing business requirements.

With Windows Server 2008 R2, organizations can now make a serious reduction in power consumption and improve consolidation ratios with HP ProLiant G6 servers. HP’s support of Windows Server 2008 R2 provides a unique cost savings by reducing network real estate and improving server consolidation ratio- HP Flex-10 technology reduces network real estate by up to 75% reduces networking costs by up to 66% and reduces power consumption by up to 50% and can help improve virtualization ratios in network constrained environments.

HP provides a significant advantage for Microsoft Exchange 2010, foundational element for a complete, end-to-end unified communications and collaboration infrastructure. With this solution companies can reduce risk by relying on a strong partnership. HP has the broadest base of servers and storage that help reduce power and floor space requirements, lower cost of storage while improving availability with DAS storage and allows for greater choice in deployment options with a broad portfolio of storage solutions.

HP offers a number of services for Microsoft Windows Server 2008 R2, Exchange 2010 and Windows 7. HP VDI standard set of services provides strategy and value workshop, planning and design, implementation and support services. Application Virtualization services help customers with the implementation of server infrastructure and support administration monitoring and management of server based computing servers.

HP is looking forward to the future of Windows Server 2008 R2, Exchange Server 2010 and Windows 7 and we’re excited to be a part of this exciting development with Microsoft.

Meg Shea-Chiles
Director, Microsoft Strategic Alliance, HP Enterprise Business

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